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## AgentDS

Spotify

maker: Spotify ABpath: brand-looklicense: CC-BY-4.0spec: alphacategory: mobile-firstcategory: marketing-sitecategory: e-commerce

An independent analysis of the design language visible on Spotify's public web player and marketing pages: a near-black base with elevated dark-gray cards, white primary text over muted gray secondary text, bold tightly-set display type, pill-shaped controls throughout, and a single signature green reserved for play affordances and the primary CTA — always paired with black text. Written as inspiration for an original system.

best for: Dark-first consumer media apps · Bold single-accent marketing pages · Subscription plan and checkout flows

## get the file

Actions
design.mdtokens.jsontailwind.cssbundle.zip

## colors

  • primary
    #1DB954
  • on-primary
    #000000
  • primary-bright
    #1ED760
  • surface
    #121212
  • on-surface
    #FFFFFF
  • surface-variant
    #181818
  • surface-raised
    #1F1F1F
  • on-surface-variant
    #A7A7A7
  • border-subtle
    #292929
  • success
    #1ED760
  • warning
    #FFA42B
  • error
    #F15E6C

## typography

  • displayInter · 3rem · 900 · lh 1.05
    Agile gray foxes quote 39 vivid hex jokes
  • heading-lgInter · 2rem · 700 · lh 1.15
    Agile gray foxes quote 39 vivid hex jokes
  • headingInter · 1.5rem · 700 · lh 1.3
    Agile gray foxes quote 39 vivid hex jokes
  • bodyInter · 1rem · 400 · lh 1.5
    Agile gray foxes quote 39 vivid hex jokes
  • body-smInter · 0.875rem · 400 · lh 1.5
    Agile gray foxes quote 39 vivid hex jokes
  • labelInter · 0.75rem · 700 · lh 1.35
    Agile gray foxes quote 39 vivid hex jokes
  • codeJetBrains Mono · 0.875rem · 400 · lh 1.5
    Agile gray foxes quote 39 vivid hex jokes

## spacing

  • xxs4px
  • xs8px
  • sm12px
  • md16px
  • lg24px
  • xl32px
  • 2xl48px
  • 3xl64px

## shapes

  • sm
    4px
  • md
    8px
  • lg
    16px
  • full
    9999px

## component tokens

componentpropertyvalue
button-primarybackgroundColor{colors.primary}
textColor{colors.on-primary}
rounded{rounded.full}
padding12px 32px
button-secondarybackgroundColor{colors.surface}
textColor{colors.on-surface}
rounded{rounded.full}
padding12px 32px
button-playbackgroundColor{colors.primary-bright}
textColor{colors.on-primary}
rounded{rounded.full}
padding12px
chipbackgroundColor{colors.surface-raised}
textColor{colors.on-surface}
rounded{rounded.full}
padding6px 12px
cardbackgroundColor{colors.surface-variant}
textColor{colors.on-surface}
rounded{rounded.md}
padding{spacing.md}
card-raisedbackgroundColor{colors.surface-raised}
textColor{colors.on-surface}
rounded{rounded.md}
padding{spacing.md}
fieldbackgroundColor{colors.surface-raised}
textColor{colors.on-surface}
rounded{rounded.full}
padding10px 16px
linktextColor{colors.on-surface}
helper-texttextColor{colors.on-surface-variant}
typography{typography.body-sm}
dividerbackgroundColor{colors.border-subtle}
height1px
status-successtextColor{colors.success}
typography{typography.label}
status-warningtextColor{colors.warning}
typography{typography.label}
status-errortextColor{colors.error}
typography{typography.label}

## preview as an app

See these tokens as full screens — an approximation of the system's language, not its official components.

## raw file

DESIGN.md — view raw file
---
version: alpha
name: Spotify
description: Spotify's publicly observable dark-first look — near-black surfaces, elevated gray cards, bold tight display type, and one signature green reserved for play and the primary CTA.
colors:
  primary: "#1DB954"
  on-primary: "#000000"
  primary-bright: "#1ED760"
  surface: "#121212"
  on-surface: "#FFFFFF"
  surface-variant: "#181818"
  surface-raised: "#1F1F1F"
  on-surface-variant: "#A7A7A7"
  border-subtle: "#292929"
  success: "#1ED760"
  warning: "#FFA42B"
  error: "#F15E6C"
typography:
  display:
    fontFamily: Inter
    fontSize: 3rem
    fontWeight: 900
    lineHeight: 1.05
    letterSpacing: -0.03em
  heading-lg:
    fontFamily: Inter
    fontSize: 2rem
    fontWeight: 700
    lineHeight: 1.15
    letterSpacing: -0.02em
  heading:
    fontFamily: Inter
    fontSize: 1.5rem
    fontWeight: 700
    lineHeight: 1.3
  body:
    fontFamily: Inter
    fontSize: 1rem
    fontWeight: 400
    lineHeight: 1.5
  body-sm:
    fontFamily: Inter
    fontSize: 0.875rem
    fontWeight: 400
    lineHeight: 1.5
  label:
    fontFamily: Inter
    fontSize: 0.75rem
    fontWeight: 700
    lineHeight: 1.35
    letterSpacing: 0.08em
  code:
    fontFamily: JetBrains Mono
    fontSize: 0.875rem
    fontWeight: 400
    lineHeight: 1.5
rounded:
  sm: 4px
  md: 8px
  lg: 16px
  full: 9999px
spacing:
  xxs: 4px
  xs: 8px
  sm: 12px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    rounded: "{rounded.full}"
    padding: 12px 32px
  button-secondary:
    backgroundColor: "{colors.surface}"
    textColor: "{colors.on-surface}"
    rounded: "{rounded.full}"
    padding: 12px 32px
  button-play:
    backgroundColor: "{colors.primary-bright}"
    textColor: "{colors.on-primary}"
    rounded: "{rounded.full}"
    padding: 12px
  chip:
    backgroundColor: "{colors.surface-raised}"
    textColor: "{colors.on-surface}"
    rounded: "{rounded.full}"
    padding: 6px 12px
  card:
    backgroundColor: "{colors.surface-variant}"
    textColor: "{colors.on-surface}"
    rounded: "{rounded.md}"
    padding: "{spacing.md}"
  card-raised:
    backgroundColor: "{colors.surface-raised}"
    textColor: "{colors.on-surface}"
    rounded: "{rounded.md}"
    padding: "{spacing.md}"
  field:
    backgroundColor: "{colors.surface-raised}"
    textColor: "{colors.on-surface}"
    rounded: "{rounded.full}"
    padding: 10px 16px
  link:
    textColor: "{colors.on-surface}"
  helper-text:
    textColor: "{colors.on-surface-variant}"
    typography: "{typography.body-sm}"
  divider:
    backgroundColor: "{colors.border-subtle}"
    height: 1px
  status-success:
    textColor: "{colors.success}"
    typography: "{typography.label}"
  status-warning:
    textColor: "{colors.warning}"
    typography: "{typography.label}"
  status-error:
    textColor: "{colors.error}"
    typography: "{typography.label}"
---

> Independent analysis of publicly observable design patterns. Not affiliated
> with, endorsed by, or sponsored by Spotify AB. All trademarks belong to their
> owners. Use as inspiration for an original system.

## Overview

Spotify's public web player and marketing pages are dark-first: a near-black
base in `{colors.surface}` with cards a step lighter in
`{colors.surface-variant}`, white primary text, and muted gray secondary text
in `{colors.on-surface-variant}`. One signature green (`{colors.primary}`)
carries the entire interactive voice — the primary CTA and the circular play
control — and it always pairs with black text or a black glyph, never white.
Everything actionable is a pill; display type is heavy and tightly set; the
only other color on screen comes from album and playlist artwork.

Reach for this look when a consumer app should feel like a stage: a dark,
recessive frame, content imagery doing the visual work, and a single loud
accent for the one action that matters.

## Colors

- **surface (`#121212`)** — the observed near-black base of the web player
  and dark marketing sections; text on it is `{colors.on-surface}`.
- **surface-variant (`#181818`) / surface-raised (`#1F1F1F`)** — the elevated
  card family: resting cards sit at `{colors.surface-variant}` and lighten to
  `{colors.surface-raised}` on hover or for raised elements like chips and
  the search field.
- **on-surface (`#FFFFFF`) / on-surface-variant (`#A7A7A7`)** — titles and
  primary copy read as pure white; artist names, descriptions, timestamps,
  and other metadata read as the muted gray.
- **primary (`#1DB954`) / primary-bright (`#1ED760`)** — the signature green.
  The CTA fill is `{colors.primary}`; the web player's play buttons and
  hover states render the brighter `{colors.primary-bright}`. Both carry
  `{colors.on-primary}` (black) content.
- **border-subtle (`#292929`)** — hairline dividers between list rows and
  page sections on the dark field.
- **success (`#1ED760`) / warning (`#FFA42B`) / error (`#F15E6C`)** — status
  text on dark surfaces; positive states reuse the bright green, and the
  warning amber and soft error red stay legible against `{colors.surface}`.

These tokens model the observed dark product surfaces. Every pairing above
holds WCAG AA on the dark field: white on `{colors.surface}` is about 18.7:1,
`{colors.on-surface-variant}` about 7.8:1, and black on `{colors.primary}`
about 8.1:1. Green fills take black content because green with white text
measures only about 2.6:1.

## Typography

The observed pages set everything in a proprietary circular-style geometric
sans; these tokens substitute **Inter** (open, Google Fonts). No code face is
observable on the analyzed pages; `{typography.code}` provides JetBrains Mono
as a neutral monospace so generated UIs have one.

- **display (`{typography.display}`)** — the marketing hero voice: very
  heavy, tightly tracked, and short. Headlines read as near-black-weight
  slabs of white text.
- **heading-lg / heading** — page and section titles step down through
  `{typography.heading-lg}` and `{typography.heading}`, staying bold; the web
  player's playlist titles scale with viewport but keep this weight.
- **body (`{typography.body}`) / body-sm (`{typography.body-sm}`)** — regular
  weight for descriptions and settings copy; body-sm is the density of track
  rows and card subtitles.
- **label (`{typography.label}`)** — small, bold, tracked uppercase, seen in
  the eyebrow above titles ("Playlist", "Album") and in section labels.

## Spacing & Layout

The web player is a dense grid of cards: gutters of `{spacing.md}` to
`{spacing.lg}` between cards, `{spacing.xs}` to `{spacing.sm}` inside them,
and list rows padded to `{spacing.xs}` vertical. Marketing pages open up to
`{spacing.2xl}` and `{spacing.3xl}` between full-bleed dark sections. Content
areas render as large rounded panels (`{rounded.md}` to `{rounded.lg}`) inset
from the viewport edge on the base `{colors.surface}`. Page headers on the
observed player take a color wash sampled from the artwork, fading down into
`{colors.surface}`.

## Components

- **button-primary** — the signature CTA: a chunky `{colors.primary}` pill
  with a short bold `{colors.on-primary}` label; the observed hover state
  brightens toward `{colors.primary-bright}` and scales up slightly.
- **button-secondary** — a dark pill on `{colors.surface}` with a white bold
  label and a visible 1px white outline; used for the paired secondary
  action next to the CTA.
- **button-play** — the circular `{colors.primary-bright}` play control with
  a black glyph; it appears over card artwork on hover in the web player.
- **chip** — filter pills ("All", "Music", "Podcasts") in
  `{colors.surface-raised}` with white text; the selected chip inverts to a
  white fill with black text.
- **card / card-raised** — artwork-led tiles in `{colors.surface-variant}`
  that lighten to `{colors.surface-raised}` on hover, `{rounded.md}` corners,
  title in white and subtitle in `{colors.on-surface-variant}`.
- **field** — the search input: a `{colors.surface-raised}` pill with white
  text and a gray placeholder in `{colors.on-surface-variant}`.
- **link** — text links render in `{colors.on-surface}` with an underline;
  the observed hover shifts them to `{colors.primary-bright}`.
- **helper-text** — `{colors.on-surface-variant}` in `{typography.body-sm}`
  for metadata, durations, and descriptions.
- **divider** — 1px `{colors.border-subtle}` hairlines between list rows and
  footer sections.
- **status-success / status-warning / status-error** — status text in
  `{typography.label}`; positive states reuse the green family.

## Motion

Observed motion is small and quick: cards lighten their background on hover,
the play button fades and lifts in over artwork, and CTA pills scale up by a
few percent, all in roughly the 150-300ms range. The player's progress bar
and equalizer animation are the only continuous movement. Honour
`prefers-reduced-motion` by dropping the scale and fade effects.

## Do's and Don'ts

- **Do** reserve `{colors.primary}` for the primary CTA and play affordances;
  **don't** use green for text links, borders, or decoration.
- **Do** pair green fills with `{colors.on-primary}` black content; **don't**
  set white text on green — it fails contrast at about 2.6:1.
- **Do** build depth with the surface ramp (`{colors.surface}`
  `{colors.surface-variant}``{colors.surface-raised}`); **don't** use
  drop shadows on the dark field.
- **Do** make every button and input a `{rounded.full}` pill; **don't** mix
  square buttons into a view.
- **Do** keep titles white and metadata in `{colors.on-surface-variant}`;
  **don't** set long body copy in muted gray below `{typography.body-sm}`.
- **Do** let artwork supply the color moments, including header washes;
  **don't** introduce a second brand accent.
- **Do** keep display type heavy and tightly tracked per
  `{typography.display}`; **don't** letterspace headlines positively.
- **Do** separate list rows with `{colors.border-subtle}` hairlines;
  **don't** box every row in a bordered container.

## Agent Prompt Guide

When generating UI in this look:

1. Reference tokens by name (`{colors.primary}`, `{spacing.md}`,
   `{typography.display}`); never hardcode raw values.
2. Every text/background pairing must pass WCAG AA 4.5:1; on green fills use
   `{colors.on-primary}` black — white on green fails.
3. Default composition: `{colors.surface}` base, `{colors.surface-variant}`
   cards that hover to `{colors.surface-raised}`, one `button-primary` pill
   per view, and a `button-play` circle over media artwork.
4. Set titles in white bold type, metadata in `{colors.on-surface-variant}`,
   and eyebrows in `{typography.label}` uppercase.
5. Use Inter in tokens; the observed proprietary circular-style sans is named
   in prose only and must never be shipped.
6. If a needed token is missing, propose it; do not invent values.

## use it with your agent

target: CLAUDE.md · full guide →

# Fetch the design system file
curl -fsSL https://api.agent-ds.oday-bakkour.com/v1/systems/spotify/design.md -o DESIGN.md

# CLAUDE.md — add:
## Design system
Read ./DESIGN.md before writing or changing any UI. Use its tokens by
name; never invent colors, radii, fonts, or spacing.

## disclaimer

Independent analysis of publicly observable design patterns. Not affiliated with, endorsed by, or sponsored by Spotify AB. All trademarks belong to their owners. Use as inspiration for an original system. Captured 2026-07-21.

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